'LIFE NEEDS SPORTS' SEAPORT SIGNAGE
Title: Life Needs Sports Seaport Signage
Role: Design, Art Direction
Digital signage for ESPN's new studios at south street seaport. For this project we aimed to utilize the labyrinth of LED screens at the new venue to support the existing 'Life Needs Sports' ESPN brand campaign. We wanted to create a dynamic, engaging experience for visitors that would transform the space with a 360 degree mosaic of New York City’s iconic sports venues.